The Battle Of The Ads
At the beginning of last year, on the main boulevard of Santa Monica – in California, appeared a billboard from Audi with a provocative slogan : "Your move BMW"
The response from BMW was prompt. On the other side of the boulevard, in a very short time a billboard appeared that followed he Audi logic: "Checkmate"
How it all started?
It was in 2006 when BMW published the next ad:
The PR department from Audi responded in short time with the following advertisement that appeared in the newspapers:
Perhaps it would had ended if Subaru wouldn’t have entered the game with the following ad:
The battle of the ads was canceled by an Bentley with an ad that didn’t need any comments:
